February 2025 – Pernod Ricard Philippines, a leader in premium wines and spirits, has unveiled its groundbreaking digital label initiative across its entire brand portfolio. This move is set to empower Filipino consumers with transparent and accessible product information, fostering responsible and informed drinking decisions.
Digital Labels for Transparency and Responsibility
The initiative introduces QR code-enabled digital labels on popular brands, including Beefeater Gin, Jameson Irish Whiskey, Ballantine’s Scotch Whisky, Chivas Regal, and Absolut Vodka. Scanning these QR codes directs consumers to dedicated webpages with comprehensive product details, health guidelines, responsible drinking advice, and more.
Empowering Filipino Consumers
“In today’s fast-paced world, Filipino consumers seek easy access to reliable product information. With our digital labels, we’re making this possible by providing key details at their fingertips,” said Hadyu Ikrami, Head of Legal, Public Affairs, Communication, and S&R at Pernod Ricard Philippines. “This initiative supports the Philippines’ digitalization efforts while reinforcing our commitment to responsible drinking. By providing consumers with easy access to essential information, we empower them to make informed choices and enjoy convivial moments responsibly.”
What to Expect:
Product Transparency: Detailed information on ingredients and alcohol content.
Responsible Drinking Tips: Guidelines aligned with local health recommendations.
Leading the Way in Responsible Drinking
Pernod Ricard Philippines is the first global wine and spirits group to fully implement digital labels across all its brands in the Philippines. This aligns with its ongoing commitment to responsible drinking, building on initiatives like the “Drink More Water” campaign that encourages consumers to stay hydrated and pace themselves when drinking alcohol.
A Step Towards Corporate Premiumization
This digital label initiative reinforces Pernod Ricard’s global strategy of corporate premiumization, enhancing social interactions through responsible and informed consumption.
With this pioneering move, Pernod Ricard Philippines not only leads the industry in digitalization but also champions consumer education and responsible drinking in the Philippines.
