In the hustle of modern Filipino life—amidst the city smog, the daily grind, and the constant buzz of stress—a quiet return to ancestral roots is brewing. It’s a movement towards the familiar, the natural, and the proven. At the heart of this movement is FlavonPro, a new daily dietary supplement from Roqs International Consumer Health Corporation (RiCHCORP) that is capturing attention by blending the powerful legacy of local herbs with the demands of contemporary wellness.
More than just a capsule, FlavonPro represents a bridge. It connects the time-honored wisdom of the hilot and the traditional herbalist with the proactive health-seeking mindset of today’s generation.
The Answer in Our Backyard
For many Filipinos, the names are a comforting echo from childhood: Lagundi for coughs and colds, Yerba Buena for soothing body aches, and Malunggay, the humble “miracle tree,” stirred into soups for a nutrient boost. FlavonPro’s genius lies in its formulation, which strategically harnesses these well-known botanicals.
“Our core idea was to look at the stressors of modern life and ask, what solutions have been growing around us all along? The answer was a powerful natural antioxidant combo designed for daily protection.”, RiCHCORP owner Patrick Roquel said, who is also a Medical Technologist.
The formula is a symphony of synergistic action:
- Lagundi and Yerba Buena join forces as the primary drivers for pain relief and mobility, leveraging their clinically studied and traditionally revered anti-inflammatory and analgesic properties.
- Malunggay and Sodium Ascorbate (Vitamin C) form the foundation of immune support. They provide a broad spectrum of nutrients and antioxidants to strengthen the body’s resistance and aid in recovery from the oxidative stress of pollution and a poor diet.
Critically, this immune support is quantified and assured. Ang isang capsule ng FlavonPro ay may 100mg Sodium Ascorbate, katumbas na ng daily vitamin C na kailangan ng kataawan. This means that in one simple dose, users are not only getting the herbal benefits but are also fulfilling their essential daily nutritional requirement for Vitamin C—a potent antioxidant crucial for fighting oxidative stress and bolstering the immune system.
This isn’t a single-purpose solution. It’s a multi-functional shield, addressing pain, mobility, and immune health in one simple, one-capsule-a-day routine.
Speaking the Language of Wellness
FlavonPro’s marketing resonates because it speaks directly to the Filipino soul. It starts by agitating a universally recognized problem—“Alam mo bang araw-araw tayong exposed sa stress, pollution, at germs…“—before presenting itself as the natural, accessible solution.
Its tagline, “Daily Protection, Natural Ingredients, Proven Strength,” hits all the right notes for the health-aware consumer. It promises convenience, purity, and efficacy, all while using the Filipino names of its ingredients to build immediate trust and cultural familiarity.
“When a consumer sees ‘Lagundi’ on the label, they don’t need a complicated scientific explanation,” says a RiCHCORP marketing representative. “They already have a foundation of trust. Our job is to build on that foundation for a new purpose: daily wellness.”
Positioned for a Health-Conscious Future
FlavonPro is perfectly positioned for the proactive, natural-inclined Filipino who is no longer just treating illness but actively pursuing long-term health. It caters to the office worker in Makati, the senior citizen maintaining an active lifestyle in the province, and the young parent in Cebu—anyone seeking a tangible piece of their heritage to navigate the challenges of modern living.
With its powerful heritage branding, clear and relatable messaging, and a versatile formula, FlavonPro is more than just a product; it’s a testament to the enduring power of nature’s pharmacy. It stands as a promising contender in the wellness arena, proving that sometimes, the strongest solutions for the future are rooted firmly in the past.
FlavonPro: Your daily dose of proven, natural strength.




