by Carlo Luis Candelaria
USANA Philippines kicked off its #iWill Campaign held at the USANA office in Makati City on Tuesday, August 1, 2023. It also launched its Active Nutrition line which provides individuals with a carefully curated, comprehensive range of products that support their lifestyles and overall well-being.
The #iWill campaign aims to inspire and motivate guests to embrace their commitment to wellness. It is designed to empower individuals to take control of their health and well-being.
Ms. Chery Dionisio-Ampig, General manager of USANA Philippines expressed that the new product line is a weight control program.
“The active nutrition is actually a weight management program of USANA, we already had before nutrimeal but this one comes in a holistic approach, meaning to say aside from the powder you drink, we have other supplementary products that will complement in managing your weight… It gives you extra energy, motivation, to continuously do ‘yung mga routine mo everyday”
Ms. Chery Dionisio-Ampig, General manager of USANA Philippines
Ms. Ampig emphasized the core message of the #iWill campaign, which is the transformative power of willpower in taking charge of personal health. She firmly believes that USANA’s products can be a supportive companion for individuals striving to achieve their health goals.
“Our main messaging in our #iWill campaign is the willpower to be able to take charge of your personal health…in a way that will make it easier for you to achieve that, we have this set of products,” she explained.
She also proudly shared, “If you look for Euromonitor of where does USANA Rank among all the retail here in the Philippines, we have been ranked number 1 for the past four years already in the Vitamins and Dietary Supplements Category, and that speaks about volume of sales compared to the other brands.”
It showcases USANA’s notable achievement in being ranked as the top brand in the Vitamins and Dietary Supplements Category by Euromonitor for four consecutive years, and reflects their strong presence and popularity in the market.
Ms. Joyce Ramallosa, Senior Sales and Marketing Manager of USANA Philippines, shared her optimism about the market’s response to the new products. She believes that Filipinos have a strong desire to eat healthier, especially in the wake of the pandemic, and USANA’s products offer effective solutions that go beyond mere hype.
“Our products are high quality, and we source the highest quality ingredients out there in the market. So in terms of potency, that’s one of USANA’s promises that everything that you read on the label is also on each and every supplement and product that we have,” Ms. Ramallosa said.
According to her, USANA’s advocacy is centered on loving one’s body and providing the best possible care for it through the Active Nutrition product line.
“This is a holistic approach to nutrition, and whatever body that you are into, ang advocacy ng USANA is to love your body, that is why you need to give the best for it, that is why Active Nutrition is here.”
Ms. Joyce Ramallosa, Senior Sales and Marketing Manager of USANA Philippines
To learn more about USANA and their product offerings, visit their website at www.usana.com or follow them on their official FB page, USANA Philippines for more information.
About USANA
USANA is an American multi-level company that develops and manufactures high-quality nutritional supplements, foods, and personal care products that are sold directly to Associates and Preferred Customers throughout the United States, Canada, Australia, New Zealand, Hong Kong, China, Japan, Taiwan, South Korea, Singapore, Mexico, Malaysia, the Philippines, the Netherlands, the United Kingdom, Thailand, France, Belgium, Colombia, Indonesia, Germany. Spain, Romania, and Italy.
