In a significant display of community-driven public health action, the national campaign Mission: TAPOSible has successfully empowered over one million Filipinos to pledge proactive measures against dengue. The initiative, led by SC Johnson’s pest control brands Baygon® and OFF!®, has transformed into a widespread movement mobilizing households and communities nationwide.
The campaign’s milestone comes amid ongoing dengue concerns. Citing Department of Health data, the campaign notes the country recorded over 123,000 dengue cases in the first half of 2025, with a further 8,400 cases reported in October alone. Mission: TAPOSible was launched in August to bridge a critical gap in preventive habits, as studies indicate less than 20% of Filipinos regularly use pest-control products.
Designed to secure a unified community pledge for year-round prevention, Mission: TAPOSible combined high-impact launch events with robust grassroots engagement. A major experiential event in Taguig City, featuring celebrity advocates like Solenn Heussaff, Judy Ann Santos-Agoncillo, and Doc Kai, kicked off the campaign. This was followed by satellite activations in key regions including Bicol, Davao, and Cebu, bringing interactive education directly to communities.
Leveraging social media and a network of community influencers, the campaign amplified its message, turning individual commitments into a collective movement. The concept of bayanihan (community spirit) was central, as participants reported not only changing their own habits but also encouraging neighbors to join the effort.
Participant testimonials highlight the campaign’s impact. A resident from a high-risk area in Quezon City stated, “Mission: TAPOSible helped our community see how proactive prevention can make a big difference.” Another participant shared that the campaign integrated prevention into daily life, noting, “I have become more mindful about keeping our home clean, avoiding stagnant water, and consistently using pest-control products.”
Despite the achievement, the fight against dengue continues. Baygon® and OFF!® emphasize that the campaign reinforces the necessity of shared, daily vigilance. The brands remain committed to empowering families to adopt simple, consistent actions—such as using aerosols and coils at home, applying repellent, and eliminating breeding sites—as an enduring way of life.
TAPOSible is a national advocacy campaign by Baygon® and OFF!® to unite Filipinos in the fight against dengue through awareness, education, and a collective pledge to adopt proactive, year-round preventive habits.#
