SINGAPORE — When the Disney Adventure sets sail from Singapore this December, guests won’t just be embarking on a magical ocean voyage — they’ll be entering an unparalleled retail wonderland, brimming with exclusive merchandise, themed experiences, and regionally inspired designs that tell a story all their own.
Marking a historic milestone as Disney Cruise Line’s first ship to homeport in Asia, the Disney Adventure brings a treasure trove of firsts to the high seas: the inaugural World of Disney store onboard a cruise ship, the debut National Geographic Store at sea, and a whimsical Duffy and Friends Shop — all within nearly 17,000 square feet of dedicated retail space.
“This is not just shopping; this is storytelling through merchandise,” said a Disney Cruise Line spokesperson. “We’ve taken beloved Disney traditions and woven in the vibrancy of South and Southeast Asia to create an experience that’s both global and deeply local.”
World of Disney: A High Seas Shopping Haven
Reimagined for its oceanic setting, the World of Disney store on the Disney Adventure will offer a dazzling range of products that extend the magic of the voyage — from classic Mouse Ear headbands and plush characters to apparel, souvenirs, and authentic Disney artwork. Guests can even ship purchases directly to their homes.
But what truly sets this location apart is its curated regional flair. Exclusive collections include Singapore-inspired skyline motifs and geometric designs drawn from native flora and fauna. Another line channels the colors and textures of Jaipur’s ancient architecture — a thoughtful homage to Asia’s artistic heritage.
Exploration Meets Elegance: The National Geographic Store
For those whose adventure leans into discovery, the National Geographic Store delivers an immersive shopping experience with floor-to-ceiling visuals and interactive touches. Available only aboard the Disney Adventure, a co-branded collection of apparel and outdoor gear connects fashion with function. More than a marketplace, the store champions purpose — each purchase contributes to the National Geographic Society’s efforts in education, exploration, and conservation.
A Sea of Whimsy: Duffy and Friends Come to Life
Beloved across Asia, Duffy and Friends will finally have a dedicated space at sea. Duffy, the cuddly bear with a heart for travel, will anchor a boutique filled with plush toys, apparel, and accessories — including a new line that guests can only find onboard the Disney Adventure.
With its nautical-themed decor and storybook charm, this retail spot is expected to be a magnet for families and collectors alike.
Returning Favorites and Concierge Exclusives
Veteran cruisers will find comfort in familiar favorites like Diamonds & Wishes, home to luxury brands including Cartier and Forevermark, and Treasures Untold, a boutique inspired by The Little Mermaid featuring beauty and apparel.
To celebrate its launch at sea, Disney Cruise Line and National Geographic will introduce an exclusive co-branded collection available only on board. This specially curated line will include apparel and outdoor gear such as hats and bags. Guests can also shop the signature selection of National Geographic-branded clothing and athleisure wear, blending style with function for every kind of explorer.
Meanwhile, concierge guests can shop like royalty in the Palace Treasures and 3 Wishes boutiques, both evoking the glamour of Agrabah with exclusive collections of fine jewelry and apparel found nowhere else on the ship.
A Partnership Anchored in Asia
The launch of the Disney Adventure from Singapore is part of a long-term collaboration with the Singapore Tourism Board, committing the ship to sail from the Marina Bay Cruise Centre for at least five years. Designed for three- and four-night sea voyages, the Disney Adventure offers immersive entertainment, world-class amenities, and now, a retail experience that rivals any on land.
For more information, guests can visit disneycruise.com/adventure or follow Disney Cruise Line on social media.#
