The Intellectual Property Office of the Philippines (IPOPHL), Agence Française de Développement (AFD) and Department of Agriculture (DA) have launched a new joint mission aimed at enhancing the use of the geographical indication (GI) system to elevate the competitiveness of Philippine agriculture and improve farmers’ incomes.
During a meeting held on February 5, 2025, the agencies discussed areas for collaboration and the next steps for utilizing AFD’s €500,000 (P30.1 million) funding over the course of 21 months.
The project aims to identify 10 high-potential GIs, register at least two products as GIs, and provide guidance to farmers and other stakeholders in the value chain on the registration process. It will also include training workshops to strengthen institutions like IPOPHL, the DA and local government units in the protection, administration and verification of GIs.
Additionally, the project seeks to support the development of legislation for GIs, laying a strong legal foundation for their future.
This initiative is part of AFD’s broader efforts to support policy reforms enhancing the country’s resilience to climate change.
IPOPHL Director General Brigitte M. da Costa-Villaluz lauded the AFD’s commitment to maximizing the impact of GIs on farmers and agricultural industries, highlighting the importance of leveraging the intellectual property (IP) system. She also expressed gratitude to the DA for its involvement, emphasizing its key role in helping various stakeholders in the agricultural supply chain understand the benefits of GI protection.
“Through this collaboration, we are committed to achieving several key milestones that will benefit the entire GI ecosystem in the Philippines. As we work to register more of these unique products, your support ensures that we do not only protect but also promote our agriculture,” da Costa-Villaluz said.
DA Assistant Secretary for High Value Crops, Sagip Saka and IP Joycel R. Panlilio reassured that the mission will foster “strong” cooperation between the DA and IPOPHL, with the support of friends from the AFD.
“With the support for empowering our farmers who will be covered by our geographical indication activities, I am sure this project will be instrumental to increase productivity and the market opportunities that will be given to our farmers,” Panlilio added.
AFD Deputy Country Director Thierry Labaste commended the united front of IPOPHL and the DA, noting the importance of the joint effort in achieving the project’s goals.
“We know the process will be long but definitely it will be something we will push. I’m also very happy because we have the main actors around the table. I think we’ll have a very good cooperation and achieve what we would like to achieve,” said Labaste.
Peter Damary, a co-founder of the REDD Association—a non-profit organization helping developing countries contribute to climate change mitigation efforts—echoed support for the mission as a partner of the AFD.
“The objective is to strengthen the implementation of GIs in the Philippines as a way of reinforcing best agricultural practices with that aspect of climate change, climate resilience and and climate impacts, and improving access to markets, increasing the quality recognition of the Philippines’ unique products by consumers,” Damary said.
Also present at the event was IPOPHL’s Deputy Director General for Operations Ann Claire C. Cabochan.
With operations in more than 90 developing countries, least developed countries and small island developing states across all regions, the AFD is a public international financial institution that aims to contribute to social and economic development through active engagement in climate change mitigation and adaptation actions.
