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Kasunduang Philusa at mga E-Commerce: pinagtitibay ang kalusugan at kaligtasan ng mga pamilya laban sa mga pekeng produkto

Nilagdaan nina Philusa President at General Manager Neogin A. Evangelista at Intellectual Property Office of the Philippines (IPOPHL) Deputy Director General Nathaniel S. Arevalo ang Memorandum of Understanding (MOU) noong nakaraang buwan. Dumalo rin sa paglagda si Department of Trade and Industry (DTI) Undersecretary for E-Commerce Mary Jean T. Pacheco upang labanan ang mga peke at pirated na produkto, maging ang pagtiyak ng kalusugan at kaligtasan ng mga pamilyang Pilipino.

Ang Philusa ay isang kumpanyang pag-aari ng Pilipino na gumagawa ng mga pharmaceutical at fast-moving consumer goods.

“The counterfeiting of personal care, baby care, home care, as well as health and wellness products offered under PHILUSA brands pose serious health risks to consumers. That is why facilitating the entry of IP rights owners like PHILUSA into this E-Commerce MOU will help to serve public interest,” sinabi ni Arevalo sa ginanap na paglagda ng MOU.

“By joining the MOU, PHILUSA signals its proactive approach to protecting Filipino families’ health and safety from the harmful effects of fake products, and their commitment to offer only quality, authentic products,” Arevalo dagdag pa nito.

“We are grateful for the partnership with IPOPHL, together with the DTI, in formalizing E-Commerce MOU. This agreement is a vital step in protecting IP and safeguarding consumers from counterfeit products,” ayon kay Evangelista.

“Our brands reflect our promise and dedication to deliver world-class quality and affordable products to Filipino families. Protecting our intellectual property by taking part in this grand collaborative effort will not only help us fulfill this commitment but also build a safe e-commerce environment for our people,” dagdag ni Evangelista.

Mayroon na ngayong 45 na lumagda sa pinagsanib na inisyatiba kabilang ang apat sa pinakamalaking e-commerce platform sa rehiyon at sa Pilipinas: Lazada, Shopee, TikTok Shop at Zalora.

Aanib ang Philusa sa hanay ng iba pang mga signatories mula sa sektor ng parmasyutiko at mga tagagawa ng mabilis na gumagalaw na mga consumer goods na kinabibilangan ng Astellas Pharma Philippines, Inc., GlaxoSmithKline Philippines Inc.; Sanofi; HI-Eisai Pharmaceutical, Inc.; Greenstone Pharmaceutical HK, Inc.; Bayer Philippines, Inc.; Quadgen Pharmaceutical; Unilever Philippines, Inc.; at Procter & Gamble Company.

Sa ilalim ng MOU, ang mga lumagda ay maaaring makipagtulungan at direktang abisuhan ang mga miyembro ng platform sa mga posibleng paglabag sa IP, na nagbibigay-daan sa mas mahusay na pagtanggal ng mga online na post na nagbebenta ng mga pekeng produkto o pirated na nilalaman.

Pinapadali at pinangangasiwaan ng IPOPHL ang patuloy na pakikipagtulungan ng mga lumagda, sinusubaybayan ang pag-usad ng MOU at itinataas ang mga alalahanin ng mga lumagda para sa aksyong pagpapatupad o ginagamit ang mga ito bilang batayan para sa pagbuo ng pinabuting mga patakaran sa intelektwal na pag-aari.#

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