Monsanto Philippines, Inc. was among the featured companies in a recently launched book on communications and marketing excellence in the Philippines for building trust and credibility through honest conversation.
From a long list of over 1000 enterprises in the Philippines, Monsanto was one of just a little over fifty companies chosen to be featured in a new book. The book – appropriately called “The Evangelists: Insights from the Leaders of the Nation’s Most Beloved Brands” – featured insights from communication and marketing leaders of some of the nation’s most iconic brands, including Monsanto’s very own Charina Garrido-Ocampo.
Monsanto is notably the only agricultural biotechnology company featured in the book. The other organizations selected for The Evangelists hail from almost every major business vertical, many of which are household names, such as Bank of the Philippine Islands, Century Properties, Anytime Fitness, Ayala Foundation, Bayer, Booky, Toby’s Sports, Sutherland Global Services, Phoenix Petroleum and Cebu Pacific.
In Monsanto’s feature, Garrido-Ocampo talked about the importance of building trust and credibility with stakeholders in order to make life-changing projects and products happen. It is Monsanto’s commitment to their mission of improving the life of farmers and consumers that stood out the most to the editorial team of The Evangelists. “Garrido-Ocampo’s job is not easy but it’s commendable to see how much she invests in the success of the company. It is clear to see that the mission and vision of Monsanto always comes first and everything they do is driven by their desire to help people,” said managing editor Chiara Siochi, who is part of Ambidextr, the publisher behind the book.
The Evangelists was co-authored by writers Pancho Dizon, Monica Padillo, and Roselin Manawis; designed and illustrated by Julia Henares; and overseen by editor-in-chief Ezra Ferraz. Donald Patrick Lim, the Chief Innovation Officer of Udenna Corporation, contributed a foreword, and Jose Magsaysay Jr., the Co-Founder and Chairman Emeritus of Potato Corner, contributed an afterword. The entire editorial team was unanimous in its selection of Monsanto and hopes that other organizations can learn from its best practices. The topics discussed by the marketing and communications leaders in the book span the gamut of the field, and include social media marketing, crisis communications, corporate social responsibility, media relations, integrated marketing communications, performance marketing, brand building, and should thus be helpful to businesses of any size.
Since most of the interviews were done after the start of the government-mandated lockdowns in March 2020, many of the marketing and communications leaders spoke about these topics in the context of COVID-19 and the advent of remote working. The launch of The Evangelists was an example of how companies can still succeed in spite of the challenges presented by the new normal.
Business leaders and marketing and communications professionals interested in buying the book can vistit the following online shopping sites: Lazada: https://bit.ly/2MCY2HY Shopee: https://bit.ly/35bFsNo Amazon: https://amzn.to/2JswaVM.
